For the first time in our history, Facebook drove more traffic to guardian.co.uk than Google
Eighteen months ago, search represented 40% of the Guardian’s traffic and social represented just 2%. Six months ago – before the launch of our Facebook app – these figures had barely moved.
A recent Pew report echoed these figures, revealing that just 9% of digital news consumers follow news recommendations from Facebook or from Twitter. That compares with 32% who get news from search.
But last month, we felt a seismic shift in our referral traffic. For the first time in our history, Facebook drove more traffic to guardian.co.uk than Google for a number of days, accounting for more than 30% of our referrer traffic. This is a dramatic result from a standing start five months ago.
She made her point with a graph showing the crossing of the two traffic lines, even though the Facebook referrals now appear to be receding:

Since 2005, print advertising revenue has dropped by 56%. And the $20.6 billion it brought last year has to be compared with the $3.2 billion scored by digital operations. Overall, despite the growth of their digital business, American newspapers have lost 52% in revenue from advertising since 2005.